Party at Ponce: A Celebration for Ponce City Market


More than 2,000 people joined some of Atlanta’s favorite chefs on October 1st at Party at Ponce, a celebration at the future home of Ponce City Market.

The former Sears, Roebuck and Co. distribution center on Ponce De Leon Avenue Northeast is set to undergo a massive overhaul, transforming the 2 million square foot structure into Atlanta’s next premiere shopping and dining destination.

The open area where guests feasted will one day be restaurant and retail space.

Ponce City Market will house an indoor food hall and stores on the lower levels, and office and residential space above.

For Chef Jay Swift, whose restaurant 4th and Swift is across the street on North Avenue, the Ponce City Market will be a welcome addition to the neighborhood.

“This is the renaissance of the Old 4th Ward, this is what we were waiting for,” said Chef Swift.  “I’m sure there will be lots of great businesses in here, there’s going to be jobs, and lots of opportunities in the neighborhood, and it’s just great.”

Ponce City Market is being developed by Jamestown and Green Street Properties, whose past projects have included Chelsea Market in New York City and White Provision on the west side of Atlanta.

Chef Ford Fry of JCT Kitchen has been a part of the revitalized Westside district.

“The Westside has been huge, it’s really turned that area,” said Chef Fry.  “Now as far as here, I mean it’s just going to be amazing.  This is the biggest development I think the city has seen in I don’t know how long.  It’s just going to be incredible.”

Cooler temperatures didn’t deter people from enjoying food trucks parked outdoors or performances by the Indigo Girls, Shawn Mullins and Francine Reed.

Party at Ponce was a chance to tour the Sears building before it is shut for renovation – and to imagine what the Ponce City Market will look like.

The development of Ponce City Market is expected to be complete in early 2014.

Saturday’s event benefited the Atlanta BeltLine Partnership and Georgia Organics and raised $80,000 for the two organizations.