Le Beaujolais Nouveau 2010 Est Arrive!

The Beaujolais Nouveau has arrived!

With all the pomp and circumstance usually reserved for New Year’s Eve, Georges Duboeuf unveiled the 2010 Beaujolais Nouveau with celebrations around the world.

Facing high expectations after last year’s exceptional vintage, the team at Georges Duboeuf is pleased with the 2010 vintage, which returns to bright red fruit flavors.  In his September newsletter Georges wrote, “Last year . . . I told you that ‘2009 might be the best of the 9s’, well this year, I am tempted to tell you that ‘2010 might be the best of the 0s.'”

Beaujolais Nouveau comes from the Burgundy region of France.  It is made with 100% Gamay, a thin skinned grape that makes a red wine with lower tannin levels.  Following French law, Beaujolais grapes must be harvested by hand and grown on individual free standing vines.  The law also specifies the annual release date as the third Thursday in November.

According to Georges Duboeuf and its importer W.J. Deutsch & Sons, approximately one third of the entire crop of the Beaujolais region is sold as Beaujolais Nouveau.  More than 35 million bottles of Beaujolais Nouveau are expected to be consumed over the next few months.

This year’s Beaujolais Nouveau from Georges Duboeuf is deep carmine red in color, with aromas and flavors of jammy raspberries and strawberries, white peach and subtle notes of pink grapefruit.  The wine is fresh, dainty and round, with a touch of soft candied fruit on the finish.

The wine should be served slightly chilled (around 55 °F), which can be achieved by placing the bottle in the refrigerator for 30 minutes before it is served.

Beaujolais Nouveau pairs with a variety of dishes including turkey, making it ideal for Thanksgiving meals.

The 2010 Georges Duboeuf Beaujolais Nouveau costs around $10 a bottle.  It is 12.4% alcohol by volume.

Click to continue: An interview with Yann Bourigault, Export Director for North America at Les Vins Georges Duboeuf